Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about internet dating. Lumen may be the latest endeavor in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end of this age spectrum – over-50’s are Lumenis the desired clientele.
Despite a busy site market, Argouges views a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, they all are dating sites. 80 million singles over 50 in the united states and western European countries, yet the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million into the application.
The scene is familiar. Swipeable pages, big images, bios however with one distinction.
All users have to upload a selfie included in the verification procedure, as well as an algorithm authenticates this from the other profile images offered. a good touch and a tragic sign of the days and difficulties with online dating sites.
Dating apps are wide ranging. Any brand brand brand new software this is certainly attempting to scale needs a different sort of form of strategy and Argouges is wanting brand new things ; “Our company is testing plenty of various marketing techniques, employing a mixture of online and offline, with a give attention to offline because we should fulfill our individual base and build up a discussion using them. For instance, this thirty days we are going to a selection of sporting, musical and social occasions which are matching with your brand name eyesight and demographics.” Time will tell if this bears better fruit than the usual spam your buddies and paid-ads strategy that most dating apps would like to utilize.
The question that is biggest, exactly what makes Lumen a lot better than competitors? Exactly what does Lumen have that Tinder will not? Relating to Andreev, it is about verification and much more images. Lumen utilizes AI and should have a the least three pictures on a profile. Hardly a groundbreaking brand new twist or unique UI but a fascinating progression. The +50 market is not likely to require as numerous great features to put on their attention. When around 40% of all of the marriages end up in divorce proceedings into the UK and US, Lumen may well not have to do certainly not occur and become for the underserved market. Apps did a complete great deal less and seen success.
Argouges plus the united group do not have every thing prepared and they are willing to ask lots of concerns because the application rolls away.
Andreev would like to find out; “Do individuals over 50 want up to now over 50 just? Would be the over-50s prepared for an application just solution? Are over-50s as simple to get as millennials online? Will we manage to have an age influence that is positive society? They are the questions we are asking within the coming months.”
Lumen is targeted on a rich demographic and something that will require a set that is special of therefore it will likely to be interesting to see whom ultimately advertises or lovers aided by the application. Besides marketing, the information that the software will create are going to be interesting to many organizations for a wide range. Lumen defintely won’t be short of individuals planning to partner along with it in the event that software scales due to the fact united team plan.
Lumen can be obtained now on iOS and Android os in the united kingdom only but will likely to be available internationally quickly.
UPDATED: Argouges quotes have already been clarified.
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